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HRA Branding

Date

November 05, 2013

Category
Branding
Tags
Branding, Designs
About This Project

Client: The Health Research Authority

The Health Research Authority (HRA) is a NHS organisation established on 1 December 2011 as a Special Health Authority by the Secretary of State, pending its establishment as a Non-Departmental Public Body (NDPB).

 

The purpose of the HRA is to promote and protect the interests of patients and the public in order to support both their confidence and participation in health research, and improvements in the nation’s health.  It ensures that research involving members of the public is ethically reviewed and approved, that they are provided with the information they need to help them decide whether they wish to take part, and that their opportunity to do so is maximised by simplifying the processes by which high quality research is assessed.

 

Branding requirements: The design work must reflect HRA’s status, as an NHS organisation, by adhering to NHS design and colour guidelines but may also have a degree of flexibility in its logo.

 

Whilst digital design expertise is essential, a full suite of brand templates is required:

· Brand guidelines (compatible with NHS)
· Logo (in jpeg and eps format, and in colour, black and white and transparent/reversed-out)
· Robust templates for Powerpoint, letterheads, A4 paper, compliments clips, business cards, electronic signature, press release, formal report, Annual Review, Annual Report, external newsletter, internal newsletter (non-html), information leaflets, posters, ID cards, lanyards
· These must work in a Microsoft environment (as well as Apple).
· Guidelines for use of the brand on electronic materials (such as toolkits for the website, forms, pop-up display stands
· Style sheets
· Visualisation of brand hierarchy.

Designers: Les May, Richard Parkin
and Keith Vernège